Channel 4

All 4 App
iPhone & iPad

My involvement with Channel 4 goes way back to 2013 when the app was called 4OD. The following year, I helped to launch the first iteration of the All 4 app on iPhone and iPad.

I became the Lead UX/UI Designer for iOS and managed business as usual. In 2018, Channel 4 relaunched All 4 with a new, updated All 4 brand and all new look and feel for every platform. I was heavily involved in the redesign from the ground up.

The requirement for the iOS platform was to make use of native elements for ease of development. It involved staying on top of the new Apple releases and also being in close contact with the development team and business analysts to ensure we were creating something that could easily adapt to new phone releases.

I also worked very closely with the product team. Being in sync with the product manager ensured that we were providing the best functionality.


User testing was essential to understand how users were interacting with the app but also on other platforms such as Android and big screen.

In order to stay consistent across platforms, creating a library was very important to the All 4 team. I was tasked to understand this library but also work conceptually to introduce new functionality and new library elements that could be used across the app and potentially across the various platforms.

Client / 

Channel 4


Role / 

UX/UI Lead

iPhone and iPad


Year / 

2013 - 2020

All 4: Home
All 4: My 4
All 4: Programme page
All 4: In-app payments